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Wednesday, October 6, 2021

Windsor Vineyards Gets Personal With Their Wine

Many wineries find it resourceful to create an additional revenue stream by making personalized labels for the wine they sell.  Sonoma County's Windsor Vineyards does this, and they sent me a bottle of bubbly to show me what it looks like.

The wine is Windsor's Platinum Series Brut Rosé North Coast sparkling wine.  It is made through the Méthode Champenoise of secondary fermentation in the bottle, just like in Champagne.  This one has the name of my wine website plastered on the front of the bottle.

For Windsor, it would seem to be more about the private labeling than it is about the wine.  However, Windsor - founded by wine legend Rodney Strong in 1959 - has been winning awards for their wines for decades.  They are now owned by Vintage Wine Estates.

The personalized labels actually started way back in the day, with Strong.  He started putting personalized labels on the wine - Mr. and Mrs., Happy Birthday, the law firm of Dewey, Cheatham and Howe - and the tradition continues today.

The Windsor Platinum Series Brut Rosé North Coast sparkler was aged in the bottle, on the spent yeast cells, for 19 months.  The non-vintage wine has a full mouthfeel, while presenting a vibrant freshness.  Alcohol is 12.5% abv and the wine retails for $32 with the Windsor label on the bottle.  It costs extra for a personalized label.  They start at $12 with a minimum order of two bottles.

This Sonoma County bubbly is a beautiful copper-salmon color in the glass with a nose of sweet red fruit and toast.  The palate is as dry as a bone and loaded with a racy acidity.  Strawberries, cherries, lemons, tangerines and a truckload of minerals fill out the flavor profile.  Lemon chimes in on the finish.


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