Tuesday, January 11, 2011


Chilean Winers

A British Design firm, Unreal, gave its clients a rather unusual gift during the Christmas season.  According to the website FastCoDesign.com, the firm labeled a designer line of wine as "Chilean Winers."  The reference point, of course, is the group of Chilean miners who were trapped underground for 69 days in late 2010.

You might remember that while they were trapped, the 33 miners sent a request to those at ground level for some wine to help make their internment more tolerable.  That request was denied.

One bottle for each trapped miner - 33 in all - were produced by Unreal, and they were named and numbered after the miners in the order in which they were rescued.  The bottle came packed in a tube representing the Fenix 2 rescue capsule, underneath a bit of gravel the recipient has to dig through in order to get to the wine.

The design firm - noted for their unusual and sometimes irreverent marketing ploys - claims the wine's packaging was conceived as a tribute, but others say it was merely a tasteless scheme that cashed in on the miners' suffering.

Image courtesy of Unreal

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