Monday, January 24, 2011

WINE TRENDS


Wine Trends

American spending on wine was greater than ever in 2010, according to an article in Wine Spectator.  The U.S. wine industry posted its 17th straight annual gain, with an increase in sales of 0.9%.  The numbers come from a report in The U.S. Wine Market: Impact Databank Review and Forecast, 2010 Edition.  The report shows that Americans spent over $40 million on wine last year.

The magazine cites the report as showing that large producers had the most to gain, increasing their sales by almost twice the overall number.  WS figures this means that wine drinkers were looking for more value in last year’s bad economy.

According to the report, Franzia led the way as the nation’s largest case producer, while E & J Gallo nailed down the top spot as the country’s largest marketer overall.  Gallo was also one of the fastest-growing brands, along with Barefoot Cellars and Sutter Home.

WS also reports that good upward moves were made by Ménage à Trois and Cupcake Vineyards.  The fastest-growing sparkling-wine brand was the Italian Verdi.