Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Wednesday, December 22, 2021

Imprisoned Red Wine Grapes Released On Recognizance

The Prisoner Wine Company has a couple of California red blends of which you should be aware.  They have a Zinfandel blend and another red blend - Saldo - which is heavy on the Petite Sirah.  Dave Phinney is no longer involved with the label - wine megatron Constellation bought the brand.  Now, things are run by The Prisoner Wine Company's Director of Winemaking Chrissy Wittman and newly appointed lead winemaker Todd Ricard.

Saldo's bottle looks like it was decorated with a label maker.  The minimalist bottle style has a certain appeal, but I really like reading wine labels so it doesn't work for me.  The wine is a mix of Petite Sirah, Syrah, Cabernet Sauvignon and Zinfandel, which the company says is "approachable and serious."  The alcohol level is a ripe 15% abv and the wine sells for $32, as does the Zinfandel.

This wine is extremely dark with notes on the nose of black cherry, anise, smoke and spice.  The palate is rich and dark, showing blackberry, licorice, allspice, cinnamon and black pepper.  The finish is not too long, but it is full of sweet oak spice while it's there.  The tannins are a bit toothy until it has been open for a while. 


Wednesday, October 6, 2021

Windsor Vineyards Gets Personal With Their Wine

Many wineries find it resourceful to create an additional revenue stream by making personalized labels for the wine they sell.  Sonoma County's Windsor Vineyards does this, and they sent me a bottle of bubbly to show me what it looks like.

The wine is Windsor's Platinum Series Brut Rosé North Coast sparkling wine.  It is made through the Méthode Champenoise of secondary fermentation in the bottle, just like in Champagne.  This one has the name of my wine website plastered on the front of the bottle.

For Windsor, it would seem to be more about the private labeling than it is about the wine.  However, Windsor - founded by wine legend Rodney Strong in 1959 - has been winning awards for their wines for decades.  They are now owned by Vintage Wine Estates.

The personalized labels actually started way back in the day, with Strong.  He started putting personalized labels on the wine - Mr. and Mrs., Happy Birthday, the law firm of Dewey, Cheatham and Howe - and the tradition continues today.

The Windsor Platinum Series Brut Rosé North Coast sparkler was aged in the bottle, on the spent yeast cells, for 19 months.  The non-vintage wine has a full mouthfeel, while presenting a vibrant freshness.  Alcohol is 12.5% abv and the wine retails for $32 with the Windsor label on the bottle.  It costs extra for a personalized label.  They start at $12 with a minimum order of two bottles.

This Sonoma County bubbly is a beautiful copper-salmon color in the glass with a nose of sweet red fruit and toast.  The palate is as dry as a bone and loaded with a racy acidity.  Strawberries, cherries, lemons, tangerines and a truckload of minerals fill out the flavor profile.  Lemon chimes in on the finish.


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Monday, August 17, 2020

Sunny With A Chance Of Flowers Wine

There is a new entry into the ever-more-crowded field of wines targeting people who want a "healthier" wine experience.  The Sunny With a Chance of Flowers line is produced by Scheid Family Wines of Monterey County, with a dozen estate vineyards scattered up and down the Salinas Valley.  

All three Sunny wines - Sauvignon Blanc, Chardonnay and Pinot Noir - are made from sustainably-grown Monterey County grapes, all three hit alcohol at only 9% abv and all three retail for $17.  The labels say that these wines are for people who "want a full glass and a healthy pour," however the promise of only 85 calories applies to a five-ounce serving.  That's not a full glass at my house.  The winery marketers try to help with the pour, saying that "moderation never tasted so good."

Heidi Scheid, Executive Vice President of Scheid Family Wines, says that "consumers are looking for a wine that is ... 'better for you' with zero sugar, low calories and low alcohol."  She continues, "it also needs to be delicious and authentically sourced and produced."  Scheid says their winemaking team lost count of how many tasting trials they conducted to arrive at a wine that "doesn’t make you feel like you’re giving up anything."

While I don’t seek out low-alcohol wines, there are those who feel that a small sacrifice in alcohol is worth it to be able to enjoy a glass of guilt-free wine every night.

Sunny With a Chance of Flowers Sauvignon Blanc 2019

A light straw color in the glass leads to a sweet, beautiful nose.  It strikes me more as the nose of an Albariño or Viognier.  The herbal aromas come across as floral notes mainly, with plenty of fruit up front - peaches, nectarines, apricots.  The sip reveals some light grassiness, but citrus is more in the spotlight.  This is a very Cali SauvBlanc.  A nice acidity makes this a good food wine, but it is perfect for sipping at a pool party - socially-distanced, of course.

Sunny With a Chance of Flowers Chardonnay 2018

This wine has a golden hue in the glass and a nose in which oak is prominent.  Apricot and tropical aromas follow, but they have to fight their way past the staves.  The palate is a bit less ripe than I would like and there is a lingering tartness on the finish, too.  Acidity is nice, but the oak treatment really spoils the grapes here.

Sunny With a Chance of Flowers Pinot Noir 2018

I love a good whiff of cola and black tea in a Pinot Noir, which this one has in abundance, and a puff of smoke to boot.  Those flavors come in on the palate, too, with some boysenberry and raspberry.  The tannic structure is firm and the acidity refreshing.  It is a brawny wine, heavy handed even, but presents itself with such charm it's hard to not like it.  


Monday, March 16, 2020

1849: The Wine's As Good As The Label

The 1849 Wine Company puts as much into their labels as their wine.  I am actually rather turned off by eye-catching labels, my knee-jerk reaction when I am hit with marketing techniques.  I must admit, though, that their label art is striking.

The wine company describes their fascination with the bottle as drawing "inspiration from the contemporary art movement of the 21st century."  The graphics are provided by Los Angeles street artist Saber, whose work is as political as it is attention-getting.

"But," you might ask, "what of the wine inside?"

I'm glad you asked.  The winery boasts that they pride themselves on "creating California wines of the highest quality and expression," while championing the artistic endeavor.  I found, after tearing my eyes away from the label and sampling the juice, that they have met their goal.

Declaration, their 2014 Napa Valley Cabernet Sauvignon, was blended in St. Helena from "Napa Valley vineyards," although the company does not publish much information about the wine.

Declaration was aged in barrels made from French, Hungarian and American oak, 30% of which was new while 70% was previously used.  Alcohol checks in at a lofty 15% abv and the retail price is up there as well, at $80.

This dark wine has a gorgeous nose - blackberry, cherry, lavender, graphite, vanilla and sweet oak spices laid out with great care.  The palate is a delightful playground of dark berries and that Napa dirt, which doesn't seem all that dirty, really.  It still drinks fairly fruity and young, but has plenty of aging potential for the coming years.  After it sits awhile, you'll get a nice waft of smoke as you inhale on the sip.

1849 also makes a Sonoma County red blend.  The 2017 Triumph also has artwork by Saber and also hits 15% abv.  This one is a little easier on the wallet at $45.  It is a Bordeaux-style blend, presumably of Cabernet Sauvignon, Merlot, Petit Verdot.  There may be some Malbec and Cab Franc in there, but I couldn't say for sure.  The winery isn't very good at putting together a tech sheet.

Triumph's nose has some mild funk on it, with touches of campfire and earth.  The palate is youthful and fruity with a firm set of tannins and a fresh acidity.  The flavor profile does open up after a few minutes in the glass, revealing notes of beef jerky, black olives and forest floor.  It's an interesting wine which becomes more complex as it gets air.



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Friday, January 24, 2020

Whales And Wine: Waipapa Bay

New Zealand is known in the wine world for the country's unique Sauvignon Blanc and Pinot Noir.  The cool, maritime climate lends a wonderful acidity, particularly to the white wines. 

Native New Zealanders Brent and Shirley Rawstron have a thing about white wine grapes, and they are currently releasing not only a Sauvignon Blanc but a Chardonnay and Pinot Gris as well.  They gave their wines the name of a favorite local surf spot, Waipapa Bay, which also happens to be a great place to go whale watching.  The area lies between their Canterbury home and their vineyards in Rapaura - on the northern end of New Zealand's South Island.

Along with the Waipapa Bay 2019 releases this month, the winery has announced a partnership with Whale and Dolphin Conservation (WDC) - the nonprofit's first wine industry corporate sponsor. 

WDC was founded in 1985 and now spans the globe to lead the charge on protections for whales and dolphins.  A spokeswoman for WDC says, "We are excited to receive the support of sustainably-focused businesses such as Waipapa Bay Wines."  The Rawlstons are just as excited about supporting WDC's efforts to end captivity, stop whaling, create healthy seas, and prevent accidental deaths in fishing gear.

The 2019 Waipapa Bay Pinot Gris is a real charmer.  It smells as fresh as a spring morning, exhibiting  brilliant lime and lemon aromas - dripping with minerality - and a whiff of peach juice and flowers.  The palate offers lovely flavors of nectarine and tangerine, joined by a racy acidity.  Alcohol tips only 13% abv and the wine sells for $15.


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Friday, April 5, 2019

Wine Marketing Targets Rebel Middle Sisters

Some wines are marketed not by what's in the bottle, but what's on the bottle.  Label art, a normally enjoyable addition to the wine in the bottle, often replaces wine quality and aims to appeal to consumers as they shop.  Sometimes they are called "critter" labels, with cute or magnificent animals capturing the shoppers attention.  The practice has spread to include eye-catching images or text of any sort.  The 19 Crimes line shows pictures of actual criminals, with associated smartphone apps to let them "tell their story."

There's a wine out there that takes the label appeal issue a step farther, targeting their demographic directly.  The Middle Sister Rebel Red label says birth order determines psychological development, and claims that middle sisters are better suited to having a wine named after them because they were "born lucky."  A new study reported last month differs with that opinion and says birth order does not affect a person's adult behavior.  The stick-figure middle sister pictured on the wine's label says, "I've never crashed a party, I AM the party."

The Mendocino County company also offers wines named Goodie Two Shoes, Drama Queen, Sweet and Sassy and Smarty Pants, while touting that they "give back to causes women care about."  Marketing issues aside, they have little to say about the liquid in the bottle, except that it's a "top secret blend of delicious red varieties."  An online search for info showed that they're pretty good at keeping that varietal secret.  Alcohol clocks in at 13.5% abv and the wine sells for about $10.

The non-vintage Middle Sister Rebel Red California Winemakers Blend is medium-dark ruby in the glass and displays a nose of strawberry, cherry, vanilla and oak spice.  On the palate, one finds angular, tart red fruit, stiff tannins and a fairly heavy dose of oak.  It's faint praise to say that it's not horrible, but Rebel Red is probably better suited to making sangria or serving chilled at a cookout than pairing with a meaningful meal.


Monday, December 19, 2016

One Wine Worth 1000 Stories

There seems to be one story in particular that stands behind 1000 Stories Wines.  It’s the story of America's heritage, what the company’s website calls "a heritage woven with one thousand stories, unique traditions, and a pioneering spirit."  The buffalo is the iconic imagery here, and Zinfandel is what’s in the bottle. Talk about heritage. Talk about pioneers.

The small batch Zinfandels are aged partially in charred bourbon barrels, which seems to be the new way of making the old way new. As far as heritage goes, pioneering winemaker Bob Blue says when he started out in the business he found it expedient and more cost-effective to buy old bourbon barrels instead of new oak containers.  Some of the barrels used to age this wine formerly housed bourbon for more than a dozen years.

The grapes in Batch 11, the 2014 blend I was given to sample, come from Mendocino, Dry Creek Valley, Lodi, Contra Costa and Colusa counties. It’s mainly Zinfandel, with some Mendocino Petite Sirah rounding it out. The wine stands at 15.5% abv and sells for under 20 bucks.

The 1000 Stories Zinfandel is very dark looking and smelling. And tasting, too. Plum and blackberry flavors get a savory working over from the bourbon barrels, but not as much as I had feared. Or hoped. I don't know which way to lean on this kind of oak influence. On the one hand, too much oak is bad. On the other, too much bourbon oak might be just enough. The savory streak plays through on the palate with a hint of that bourbon-laced oak pushing it along. There’s vanilla, pepper and leathery cherry as well.


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