Friday, October 29, 2010


Sunset SAVOR the Central Coast

Sunset's recent SAVOR the Central Coast event brought over 7,200 food and wine lovers to Santa Margarita, California and put two million dollars into the San Luis Obispo County economy.  These figures have been released by Cal Poly finance professor Kenneth Riener, in conjunction with independent research firm Productive Impact.

San Luis Obispo County Visitors and Conference Bureau Executive Director John Summer is already looking forward to the 2011 event, and so is Sunset magazine.  President of the Sunset Publishing Corporation, Barbara Newton, also confirms that SAVOR is set to become a highly anticipated annual event.  “For 2011, we are fully on-board, and our intention is to continue to do it.”

Southern California provided most of the non-local attendance, but San Luis Obispo County had visitors from as far away as Waco, Texas and London, England for the weekend food and wine event.

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