Monday, October 29, 2012

Prévu Sparkling Liqueur

You hear a lot of complaints about PR people if you keep your ears - and your Twitter stream - open.  I’m not one of those complainers, because I’ve known a few folks in the public relations game who have become good friends.  PR contacts have also tipped me off to some interesting things to write about over the years.

I was introduced to a product recently through a public relations message, and I’m rather glad I was.  It’s a sparkling liqueur called Prévu.  The diacritical is only decorative, as the word is pronounced PREE-view.

The label notes do a pretty good job of describing it, so I won’t bother trying to rework the message:

"Prévu is a delicate blend of organic vodka and cognac, immersed with black currant, raspberry, blackberry and a touch of violet flower.  From the Cognac region in France, a harmony like no other." 

The drink is only 17.5% abv, a very reasonable level considering that the two main ingredients are vodka and Cognac.  All the ingredients are 100% organic.

There’s a very light sparkle upon pouring, with a pretty purple tint in the glass.  The nose of cassis is pure and pleasant.  There’s a sparkle felt in the sip, along with a nice, fresh feeling and a touch of alcohol - about the same that one feels with a fortified wine.

Prévu is not, however, anything like a Port-style wine.  It’s light, refreshing and very easy-drinking.  The flavor of the currant is out front, and almost unmasked.  A hint of alcohol on the finish reminds me that it is, in fact, a liqueur.  I like it as an aperitif, all alone.  It also makes a good starter for a cocktail.  I tried a little with an iced coffee, and quite liked it.

Simon Tikhman of Simont Enterprises is the guy behind Prévu, and he’s pretty excited about this new entry into the beverage world.

“Prévu is made in France and shipped to the US for distribution,” says Tikhman.  “Right now, it's distributed only in California.  We're just getting our legs under us, getting ready to take off."

Tikhman sees Prévu’s versatility as a big attraction.  "It’s truly a hybrid, with a lot of variety as to how to drink it, how to mix it.  It goes great with brown or white spirits.  We mix it with Champagne, bourbon - we even make margaritas with it!  Mixologists are getting crazy with Prévu.”  I mentioned that I liked it as an aperitif, and he agreed.  He likes his Prévu with a splash of soda and a twist of lime.

The recipes they were pouring at Taste of L.A. showed the drink’s versatility.  A lychee martini that was developed at Spago and a honey whiskey mix from Craig’s showed the light and the dark sides of it.  Tikhman says the response at the event was fantastic.

Prévu is distributed by Southern Wine and Spirits.  For the time being, it’s a California-only beverage.  The 750 ml decorative bottle retails for $30.


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