Ford's website declares the gin to be the product of a collaboration between eighth-generation master distiller Charles Maxwell and gin expert Simon Ford. It is described as a juniper-forward mix of nine botanicals, "deceptively soft, aromatic, fresh and floral."
Ford designed his gin to be a versatile "Jack-of-All-Trades" which bartenders could use as a go-to liquor for any cocktails which call for gin, no matter what other ingredients were used.
The nine botanicals of Fords Gin are sourced from Joseph Flach & Sons Ltd. That company has been importing medicinal and culinary botanicals from around the world for London gin houses and tea companies "since the days of the British Empire."
Ford's offers a complex flavor profile, with juniper joined by orange, grapefruit and spices. It makes a great martini and I would imagine a perfectly fine Negroni, although I have yet to try out that recipe.
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