Saturday, September 18, 2010

ORTMAN FAMILY LAUNCHES NEW WINE SERIES


Ortman O2 Wines

Paso Robles' Ortman Family has a new tier of wines which appears to be designed to attract the adventurous and cost-conscious millennial demographic.

The O² Series reflects the family's pursuit of wine varieties different from their mainstay Chardonnay, Pinot Noir and Cabernet Sauvignon offerings.  Chuck Ortman has been making wine for 40 vintages, and his son, Matt, is leading the way on this new effort.

The new lineup features an eye-catching label that runs along the bottle at an angle, and is designed to be an affordable complement to the winery’s founding tier of limited-production wines from single vineyards.

The inaugural O² Series wines are the 2009 Chardonnay Central Coast ($18; 959 cases), 2008 Sangiovese Paso Robles ($20; 517 cases) and 2007 Cuvée Eddy San Luis Obispo County ($20; 1,500 cases; red Rhône-style blend).

I had a chance to sample the Cuvee Eddy at the 2010 Rhone Rangers event in Santa Monica.  It's a blend of Syrah, Grenache, Mourvedre and Petite Sirah.  I noted at the time that it has a brilliant cherry nose and is juicy and easy to drink.