Sunday, November 28, 2010

STEALTH WINE


stealth wine

Maybe you've been shopping for wine and have come across a brand you've never heard of before.  Maybe the merchant told you it was a good deal, because it was wine from a very famous winery which has been bottled under a different brand.

An article by Dave McIntyre, which appeared in the Washington Post recently, explains that this can happen when the wine is sold in bulk by the winery to another party who bottles it and sells it as his own.

According to the article, "stealth" labels, as they are called, are appearing a lot in our down economy.

Wine producers that may sell, for instance, a Cabernet Sauvignon for $75 a bottle, sell the wine in bulk to another party.  This party then bottles it with his own label and sells it for $20 a bottle.  Same wine, better price.

The thing is, it's hard to know what's a stealth label and what is not.  Purchasers usually make a secrecy agreement with the winery.  This protects the original brand.

It also gives you an opportunity to pick up some real bargains - if you can spot the stealth labels!  Ask your wine merchant to point you in the direction of these good values.