Thursday, November 4, 2010


Orson Welles

The golden age of television wine advertising - for me, anyway - began in the 1970s with the series of commercials which utilized Orson Welles as the spokesman for Paul Masson Wine.  Welles' girth so filled the TV tube there was barely room for the glass of wine, about which he pronounced that Paul Masson would "sell no wine before its time."

Welles apparently would drink no Paul Masson wine at anytime, and he reportedly was fired from his cushy spokesman gig after announcing just that on a TV talk show.

Thanks to the modern miracle of YouTube, we can go back in time and see some of these again, as well as some rather embarrassing outtakes in which Welles appears to have consumed a bit too much of the product.

Paul Masson Wine TV Ad - featuring Orson Welles 

Paul Masson Champagne TV Ad - featuring Orson Welles

Paul Masson TV Ad outtakes - featuring Orson Welles

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