Friday, December 10, 2010


Confused Wine Shoppers

How wines are stored on the shelves of wine merchants - or even supermarkets - seems to be causing more confusion as more casual wine drinkers enter the marketplace.

An recent article by Tim Cornwell in The Scotsman contained some interesting observations which I have found to be true in the U.S. as well.

The major complaint casual wine drinkers have with store organization is that wines are often arranged by country or region of origin.  This is confusing to customers who don't have a working knowledge of what kind of wines come from different areas.

Shoppers seem to want wines to be categorized by price - which they are to some extent.  Usually the bottles on the top shelf are a lot more expensive than those near the floor.

Wine buyers also comment that it would be more convenient to have wines sorted out by what flavors the wine has, what it pairs with or even alcohol content.  All are mentioned as having more influence on a purchase than region of origin.

Of course, all you have to do is ask for a little assistance if you're lost in the wine aisle.  Lots of casual wine buyers, though, are hesitant to ask for help because they fear a snobby reaction from store employees.

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