Saturday, December 4, 2010

ORGANIC WINE STUDY SHOWS CONFUSION


Wine Report

A recent article in Wine Business.com, by Sonoma State University wine business professors Liz Thach and Janeen Olsen, cites the dramatic growth of organic food and beverages while wondering aloud, "Is organic wine growing by leaps and bounds, too?"

That's hard to say.  The article goes on to explain that organic wine labels don't make it easy for consumers to buy "green," and further make it difficult to track consumer trends.

The Wine Business Institute at Sonoma State did some research on the matter.

The findings show that consumers of organic wines say they are willing to shell out a few extra dollars for wines they feel are eco-friendly.

Wine consumers in general seem confused by all the terminology used in labeling organic wines.  Terms like "100% organic," "biodynamic" and "sustainable" leave consumers unsure of which wines really are organic.

The study recommends the wine industry should try to create a system of terminology that is less confusing.

The authors close the article by asking, "In ten years, will all wine be sustainable anyway?"  We'll find out in a decade or so.