The book is subtitled as "The Art, Soul, and Business of a 21st-Century Winery," and their tale encompasses all those aspects, with an emphasis on the business end. After all, a book touting your 100-point wines is not written as a matter of idle chatter. It's written to raise awareness of the winery through one the use of the best-possible "shelf talkers."
The Napa-Valley couple both come from the business world, but Kathryn's family has roots in Mendocino wine. The HALL wines are Bordeaux varieties, while the WALT line covers the Burgundy grapes of California's cooler regions. Their wine shops are bursting forth with highly-rated bottles from both sides of the vineyard fence.
Art comes into play, as the Halls use artwork to enhance the winery experience. At their St. Helena location, there is a 35-foot-tall Bunny Foo Foo sculpture greeting visitors, one of the many works of art adorning their wineries.
The book also discusses how the Halls have created a completely organic, green winery. They say their St. Helena winery was the first LEED Gold Certified Winery in California.
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