The Pasadena Wine Festival was held Saturday October 9, 2010 at the Los Angeles County Arboretum in Arcadia. I'm sure festival planners were hoping for weather more like autumn than summer, but it was summer they got. Temperatures in the mid 90s and only a spot of shade to be found here and there - unusual, I think, for a venue with "arbor" in its name - caused afternoon wine lovers to bake in the hot sun.
Many long tables were provided where people were expected to rest their weary feet, but they were in the middle of the treeless plain. Anyone found sitting there during the afternoon must have simply passed out there.
Even in the heat, people seemed to be enjoying themselves. There were a few issues that I felt could be improved on for next year's event. Here they are:
More wineries - The huge expanse of the grounds seemed to swallow up the dozen or so booths that were arranged in an open rectangle. With only a few wines poured at each table, there just didn't seem to be that much offered. France was represented by 4 wines, one of them Hob Nob.
Shade - If you can't find trees at an arboretum, can you at least bring in some umbrellas? Nighttime visitors didn't have this concern. To be fair, most people seemed to be having a nice - if hot - day in the sun.
Cost - The base admission price of $28 seemed to afford only entry to the grounds. After that, it was pay-per-taste or upgrade to a VIP ticket.
Parking - $13 to park at Santa Anita seems pretty high, and that's what you had to pay if you got there after the Arboretum parking was filled, which didn't take long.
Volunteers - Their work was appreciated, but forget about finding out anything about the wines that were poured. Winery reps - or at least volunteers who knew something about the wines - would have been a much better choice.
Hot booths - The workers seemed to able to find shade as they poured, but the bottles of wine were sitting in the direct afternoon sun for hours before I saw some attempt at shading them.
Organization - Maybe it was just a slow start, but everyone seemed to be scrambling to get things done upon opening. An hour into the event, I finally found someone who knew where to pick up the free stemware.
Food Trucks - A lot of the food trucks everyone loves were there, but at least one was charging more than the prices posted on their own sign. After a customer complained, the sign was quickly taken down, but the customer was charged the higher price anyway.
Waste Buckets - Sure, with people paying for every sip, there probably wasn't much call for spit buckets. But those who upgraded to VIP, and people who wanted to do all the tasting and still be able to drive home, were left without a nice way to dispose of the taste.
Many long tables were provided where people were expected to rest their weary feet, but they were in the middle of the treeless plain. Anyone found sitting there during the afternoon must have simply passed out there.
Even in the heat, people seemed to be enjoying themselves. There were a few issues that I felt could be improved on for next year's event. Here they are:
More wineries - The huge expanse of the grounds seemed to swallow up the dozen or so booths that were arranged in an open rectangle. With only a few wines poured at each table, there just didn't seem to be that much offered. France was represented by 4 wines, one of them Hob Nob.
Shade - If you can't find trees at an arboretum, can you at least bring in some umbrellas? Nighttime visitors didn't have this concern. To be fair, most people seemed to be having a nice - if hot - day in the sun.
Cost - The base admission price of $28 seemed to afford only entry to the grounds. After that, it was pay-per-taste or upgrade to a VIP ticket.
Parking - $13 to park at Santa Anita seems pretty high, and that's what you had to pay if you got there after the Arboretum parking was filled, which didn't take long.
Volunteers - Their work was appreciated, but forget about finding out anything about the wines that were poured. Winery reps - or at least volunteers who knew something about the wines - would have been a much better choice.
Hot booths - The workers seemed to able to find shade as they poured, but the bottles of wine were sitting in the direct afternoon sun for hours before I saw some attempt at shading them.Organization - Maybe it was just a slow start, but everyone seemed to be scrambling to get things done upon opening. An hour into the event, I finally found someone who knew where to pick up the free stemware.
Food Trucks - A lot of the food trucks everyone loves were there, but at least one was charging more than the prices posted on their own sign. After a customer complained, the sign was quickly taken down, but the customer was charged the higher price anyway.
Waste Buckets - Sure, with people paying for every sip, there probably wasn't much call for spit buckets. But those who upgraded to VIP, and people who wanted to do all the tasting and still be able to drive home, were left without a nice way to dispose of the taste.




Maddalena Sauvignon Blanc, Paso Robles 2009 - served with glazed, marinated albacore salad with an avocado and ginger paste.














I attended the Saturday evening (September 25th) Grand Tasting of the American Wine and Food Festival. It was held on the Universal Studios Old Europe backlot. As I pulled up to the festival, on one of the ubiquitous Universal Studios trams, the aroma of roasting meat was a very appropriate welcome to the evening. Inside the festival, just to my right was Floyd Cardoz and his staff from Tabla, from New York City, grilling lobsters. This was just the beginning of an evening of sensory satisfaction.
Everywhere I turned I saw chefs whose careers have been very important to the advancement of my own cooking skills. I was, in all honesty, humbled. It was such a pleasure to have the opportunity to speak with Chef Paul Prudhomme (left), the man responsible for bringing Cajun cuisine into the national and international spotlight. He spoke to me about the struggles in New Orleans, a region still in recovery from Hurricane Katrina and now the Gulf oil disaster. Chef Prudhomme urged me to come back to New Orleans and talked about how the food is as wonderful as it always has been. He, like so many of his fellow New Orleans cooking brothers and sisters, are working so hard to breathe life back into the city. He knows how to use his celebrity for good and found the time to come to Los Angeles to help out our own charities.
Everyone who participated deserves recognition for their contribution. The food, wine, and other beverages served were all deserving of the $300 ticket price. Not one table served up a sub-par meal. I talked to people who raved about the fried clams from Chef Jasper White and Chef Dean Fearing's fried quail. The raw bar at the Bouchon table was very, very popular. I was a little surprised that Nancy Silverton and Mozza decided to go with corn dogs and frozen bananas dipped in chocolate. The more I thought about it, the more I understood the joke. Yes, this was food more appropriate to the Los Angeles County Fair, but it struck a chord with people. It was fun and the frozen bananas were a welcome treat on a sweltering evening.
I think a lot of chefs made last minute changes to their menus based on the hot weather. Chef Amar Santana from Charlie Palmer Bloomingdale’s South Coast Plaza served a cooling avocado gazpacho and a tequila and lychee juice cocktail, El Lychedor. People loved both. Both Chef Santana and Charlie Palmer worked the table. Fiji Water was a big sponsor of this year's festival and Chef Santana used Fiji in the dishes he presented.
Please check out the complete list of chefs who were there at the
Chef Wolfgang Puck was wearing a smile on his faceas he worked the crowd and talked with his friends from the culinaryworld. It was great to watch everyone, including the chefs, (ThomasKeller lobbing beach balls!) having fun. I know setting up and workingin the heat must have exhausted everyone before ticket holders even gotinto their cars to drive to the festival.