Wednesday, April 15, 2020

Wines That Give Back

During this time of self-isolation and quarantine, there are many stories coming out about how people cope with the "new normal."  Restaurants are dishing out their fare as take-out at the curb to masked drivers who speed back to the safety of their homes.  Gathering with friends at a bar is a memory.  Winery tasting rooms are silent and producers from small to large are trying to stay afloat by going online with their sales efforts.

One story caught my eye this week, about a wine company that strives to give something back to the health care community, the people we all depend on to get us through the pandemic.

Ripe Life Wines has a special going on concerning their line called The Clambake.  For every case of wine purchased (12 bottles), the company will send two complimentary bottles of wine to the customer's  health care worker of choice to thank them for their service.  They are also offering free shipping to everyone. 

Ripe Life founder Mary McAuley says the thrust of the special offer is to keep people home and out of the stores to help flatten the COVID-19 curve.

McAuley claims she was inspired to make The Clambake wines after failing to find exactly what she wanted for her friends' annual clambake on the Jersey shore.  She did what anyone would do if they had the talent - she made the wines herself the next year.  She used Mendocino grapes to fashion an unoaked Chardonnay and a fresh and floral Carignan rosé.  McAuley says both are perfect for clambakes or any type of seafood, whether you are on the shore or landlocked.


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