Sunday, March 13, 2011

WINE EXPORTS


Wine Exports

California's Wine Institute reports that U.S. wine exports set a new record in 2010.  Last year, winery revenues from exports hit $1.14 billion, an increase of 25.6% from the previous year.

The California wine industry has set a goal of $2 billion in wine export revenues, which they hope to achieve by 2020.  Last year's jump makes that figure look very much within reach.

The numbers are great news for California wineries, as 90% of American wine exports originate in the Golden State.

The 27 countries of the European Union soaked up 38% of the stateside wine last year.  Other big consumers include Canada, Hong Kong, Japan and China.

A Wine Institute spokesperson credits "changes in the dollar exchange rate, a recovering economy and California’s effective marketing and high wine quality" for the improved export figures.